As a business owner, you may be hesitant about outsourcing your company’s marketing and advertising to an agency, and that’s understandable. Your business is like your baby, so it can be difficult when it’s time to pass a little control to someone else. Not to mention, there’s an unfortunate myth that all marketing agencies are unaffordable if you’re not as big as Nike. There are many reasons hiring a professional marketing agency is a smart business move, but we compiled an overarching list of 7:
1. Your Time is Valuable.
A business owner wears many hats already, and you really have to make the most of what time you have during the work day. Worrying about advertising is not the best use of your time. When it’s done correctly, advertising is a full-time job in and of itself. There’s television, social media sites, websites, radio, publications, blogs, billboards, targeting, on and on and on. When you hire an outside agency, a team of specialists takes this load off your shoulders (and can yield you better results), leaving you to be the business owner and not a marketer.
2. An Objective Viewpoint is Crucial to Growth.
With the amount of involvement you have in your business, your point of view is probably biased without you even realizing so. It’s hard to see from outside the box when you are the box. An outside marketing agency can approach things from a fresh and different perspective, and as a potential customer. This insight is valuable for the future and growth of your business, which would otherwise be missed. Like many situations in real life, being too close to the problem can hinder success. The fact is: the most successful businesses use marketing agencies.
3. You Deserve Professionals.
You wouldn’t leave your business’s payroll, your legal work, your store’s maintenance, etc. to yourself or an employee to do on top of their regular duties, especially when it isn’t what they’ve had training in or gone to school for. So why would you do this for advertising, the most prominent way to grow your success? Advertising is more than occasional posts to Facebook and a few Instagram shots; It’s a professional service that requires practice, training, experience and education to yield the right results and reactions. It’s difficult to do it effectively. With a marketing agency, you’ll have professionals with specialties to draw customers in.
4. We have Strong Relationships with Media Outlets.
As you probably know, so much of business is about who you know. An enormous part of our job as a marketing agency is to build relationships with other professionals. Often, this means better deals for your business as far as buying time at radio stations, television networks, billboard renting, etc. Not to mention, we can find actors, locations and props, benefitting all groups involved and creating growth for everyone.
5. You will Receive Trusted Counsel.
Marketing agencies charge a flat fee (usually monthly), while ad sales reps make their money with each individual sale’s commission. They have quotas to make, and pressure from overseers to get your signature. A marketing agency is a good place for you to ask questions and receive unbiased advice and marketing expertise that isn’t influenced by an opportunity to make a sale.
6. Marketing Agencies are Easier and Cheaper than Hiring an Internal Employee.
a. When you outsource to an agency, you get a team of experts and a wide-range set of skills. We have the time and the people to do website building, logo creating, social media posts, flyers and posters, photography, videography, blogs, SEO, an abundance of computer programs, color grading, editing, back linking, lighting, product placement, design, script writing, air time, voice-overs- okay, okay, you get it. A pretty sweet deal when compared to one individual.
b. No worries for covering health insurance, employee insurance, or other overhead costs
c. No training costs or time wastes
d. Tax deduction rather than a tax liability
7. Your Business will have Access to Premium Equipment and the Latest Technology.
For example, at Social Shot we have:
+ 4k/1080p HD Sony Alpha Series Cameras
+ Canon 100-400mm F4.5-5.6L IS USM Mark II w/ Metabones Adaptor
+ Sony Sonnar T* FE 55mm f/1.8 Zeiss Lens
+ Sony Vario-Tessar T* FE 24-70mm f/4 Zeiss OSS Lens
+ Sony FE 90mm Macro G OSS Lens
+ Zeiss 18mm Petis F 2.8 Ultra Wide Lens
+ Crazy powerful, custom-made Mac computers
+ Canon Photo Series printers
+ Professional Studio Editing headphones
+ Microboards Duplicator 1:3 Tower
+ Creative Cloud Software
+ Final Cut Pro X
+ carbon fiber Manfrotto Heavy Duty tripods
+LED light kits and umbrellas
+Backdrops and stands
+ Electronic stabilizers
+ Sennheiser wireless mics
+ Rode Shotgun mics
+ Wireless mixer
+ SmallHD 702 Bright 7″ Full HD 0n-camera monitor
+ Cine sliders
+ 40 gabillion batteries
+ 1 more random cord than is humanly possible
+Noiseless CK programs
+Color grading programs
+Web development programs
(And we buy new equipment constantly!)