SEO: Three letters that get thrown around a lot in meetings, but not everyone truly understands. We’ve made a quick and easy guide that’ll give you a better grasp on the concept without needing a glossary for marketing tech terms (even though we made you one of those too!):
SEO stands for “Search Engine Optimization.” This is the name for any activity by your company in an attempt to improve your rankings on search engines like Google or Bing. When you search for something on Google, you get back endless pages of results. But the links displayed on the first page are those Google has determined to be the most relevant and authoritative. Authority is measured by analyzing the number and quality of links from other web pages, to your page. And when searching for something online, most people don’t bother to go further than page one or two. This makes SEO vital to your business’s success online.
In plain english: Search engine sites want to have their dominant search results be the most interesting and authoritative ones in that subject category. Having other web pages link back to your page gives your business the potential to earn rank in the first group of suggestions.
Now the real question: How do you encourage people to link back to your stuff?
Easy! By putting out great content.
Interesting and useful content is what people share on social media sites, write about in their blogs, post in their feeds, send to their friends, etc. Sites like Google pick up on this, and will bump you up to the top.
Unfortunately, this isn’t as easy as it sounds. Popular words and phrases change, trends change, people’s needs change. Audiences have to be tailored, and you don’t have more than a couple seconds to nab someone’s attention with title tags and meta descriptions. Your content has to be made easy to share and link back to, and this entire process must be done over and over again. Not to mention, search engine algorithms change frequently and SEO tactics must evolve in response. Strong, sustainable rankings take work, research, creativity, and patience.
Luckily, Social Shot takes care of SEO for you.